A custom styling primer formulated with provitamin B5 that provides color, UV, and heat protection (up to 450°F). Formulated for your unique hair goals with a personalized level of hold.
[{
"productType": "Haircare",
"id": 8576053412160,
"title": "Custom Styling Primer",
"handle": "styling-primer",
"price": 3100,
"vendor": "FoB Development",
"available": true,
"variants": [{"id":47097710117184,"title":"6 oz \/ Rose Gold","option1":"6 oz","option2":"Rose Gold","option3":null,"sku":"styling-primer.6oz.rose-gold","requires_shipping":true,"taxable":true,"featured_image":{"id":42838275555648,"product_id":8576053412160,"position":15,"created_at":"2023-10-03T17:10:46-04:00","updated_at":"2023-10-03T17:10:46-04:00","alt":null,"width":2160,"height":2160,"src":"\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-ECOMM-StylingPrimer_variant.jpg?v=1696367446","variant_ids":[47097710117184]},"available":true,"name":"Custom Styling Primer - 6 oz \/ Rose Gold","public_title":"6 oz \/ Rose Gold","options":["6 oz","Rose Gold"],"price":3100,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","featured_media":{"alt":null,"id":35250658640192,"position":15,"preview_image":{"aspect_ratio":1.0,"height":2160,"width":2160,"src":"\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-ECOMM-StylingPrimer_variant.jpg?v=1696367446"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":3100}],"price":3100,"compare_at_price":3100,"per_delivery_price":3100,"selling_plan_id":693160542528,"selling_plan_group_id":"2cd14ffcfc652090e8f422eb3dcf3f55e8c82b77"},{"price_adjustments":[{"position":1,"price":3100}],"price":3100,"compare_at_price":3100,"per_delivery_price":3100,"selling_plan_id":693160575296,"selling_plan_group_id":"2cd14ffcfc652090e8f422eb3dcf3f55e8c82b77"},{"price_adjustments":[{"position":1,"price":3100}],"price":3100,"compare_at_price":3100,"per_delivery_price":3100,"selling_plan_id":693160608064,"selling_plan_group_id":"2cd14ffcfc652090e8f422eb3dcf3f55e8c82b77"},{"price_adjustments":[{"position":1,"price":3100}],"price":3100,"compare_at_price":3100,"per_delivery_price":3100,"selling_plan_id":693160640832,"selling_plan_group_id":"2cd14ffcfc652090e8f422eb3dcf3f55e8c82b77"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],
"images": ["\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-ECOMM-StylingPrimer.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Styling-Primer_02.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Styling-Primer_03.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Shampoo_04_61389a74-b6c3-4668-a4e5-1ff04d892947.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Shampoo_05_24d49b69-7a26-444f-ad76-db991d0212ae.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Shampoo_06_ce3999b4-0ea2-4c68-9181-66eefc9830d5.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Shampoo_07_4c48424c-907e-4dba-91d9-4aa459beb664.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-StylingPrimer_08.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Styling-Primer_09.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Conditioner_10_dae628e8-211a-4d2c-a711-cd125994e44b.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Styling-Primer_11.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-Styling-Primer_12.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-PDP-StylingPrimer_14.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-ECOMM-StylingPrimer_PLP.jpg?v=1695735172","\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/FOB-ECOMM-StylingPrimer_variant.jpg?v=1696367446"],
"tags": ["Action: Styling","Haircare","in_configuration","Line: Core","Target: Hair","YCRF_haircare"],
"selling_plan_groups": [{"id":"2cd14ffcfc652090e8f422eb3dcf3f55e8c82b77","name":"Styling Primer","options":[{"name":"Recharge Plan ID","position":1,"values":["11914184","11914185","11914186","15503685"]},{"name":"Order Frequency and Unit","position":2,"values":["1-month","2-month","3-month","6-month"]}],"selling_plans":[{"id":693160542528,"name":"Delivery every 1 month","description":null,"options":[{"name":"Recharge Plan ID","position":1,"value":"11914184"},{"name":"Order Frequency and Unit","position":2,"value":"1-month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":0}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":693160575296,"name":"Delivery every 2 months","description":null,"options":[{"name":"Recharge Plan ID","position":1,"value":"11914185"},{"name":"Order Frequency and Unit","position":2,"value":"2-month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":0}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":693160608064,"name":"Delivery every 3 months","description":null,"options":[{"name":"Recharge Plan ID","position":1,"value":"11914186"},{"name":"Order Frequency and Unit","position":2,"value":"3-month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":0}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":693160640832,"name":"Delivery every 6 months","description":null,"options":[{"name":"Recharge Plan ID","position":1,"value":"15503685"},{"name":"Order Frequency and Unit","position":2,"value":"6-month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":0}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"294517"}]
}]
[
{
"text": "Coily",
"value": "coily",
"description": "Tightly packed curls.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/hair-type-coily.svg?v=1734011619"
}
,
{
"text": "Curly",
"value": "curly",
"description": "Defined curl or spiral pattern to it.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/hair-type-curly.svg?v=1734011619"
}
,
{
"text": "Straight",
"value": "straight",
"description": "No bend or curl.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/hairtype-straight.svg?v=1734011619"
}
,
{
"text": "Wavy",
"value": "wavy",
"description": "Loose s-shaped pattern found throughout.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/hairtype-wavy.svg?v=1734011619"
}
]
[
{
"text": "Fine",
"value": "fine",
"description": "Thinner than a strand of thread.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/fine.svg?v=1734011607"
}
,
{
"text": "Coarse",
"value": "coarse",
"description": "Thicker than a strand of thread.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/thick.svg?v=1734011607"
}
,
{
"text": "Medium",
"value": "medium",
"description": "Thick as a strand of thread.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/medium.svg?v=1734011607"
}
]
[
{
"text": "Dry",
"value": "dry",
"description": "My scalp is tight and uncomfortable.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/scalp-dry.svg?v=1734035640"
}
,
{
"text": "Balanced",
"value": "normal",
"description": "My scalp doesn't fell too dry or too oily.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/scalp-balanced.svg?v=1734035640"
}
,
{
"text": "Oily",
"value": "oily",
"description": "My roots fell flat or greasy.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/scalp-oily.svg?v=1734035640"
}
]
[
{
"id": "47097710117184",
"sku": "styling-primer.6oz.rose-gold",
"color": "Rose Gold",
"value": "Rose Gold",
"image": "//staging.functionofbeauty.com/cdn/shop/files/FOB-ECOMM-StylingPrimer_variant_1600x.progressive.jpg?v=1696367446",
"enable": true
}
]
[
{
"name": "Go coco",
"dataKey": "coco",
"type": "recovery",
"description": "Go coco - rich, creamy coconut and sweet hints of honeysuckle",
"image": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/coco-fragrance.png?v=1713286884",
"imageSecondary": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Coconut.svg?v=1734011599",
"coreOnly": false
}
,
{
"name": "Takes Two to mango",
"dataKey": "mango",
"type": null,
"description": "Takes two to mango - mango, grapefruit, and mandarin",
"image": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/mango-fragrance.png?v=1713286884",
"imageSecondary": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Takes_Two_to_Mango.svg?v=1738015308",
"coreOnly": true
}
,
{
"name": "True lovender",
"dataKey": "lavender",
"type": null,
"description": "True lovender - lavender, eucalyptus, bergamont",
"image": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/lovender-fragrance.png?v=1713286884",
"imageSecondary": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/True_Lovender.svg?v=1738015308",
"coreOnly": true
}
,
{
"name": "Nude peach",
"dataKey": "peach",
"type": null,
"description": "Nude peach - peach nectar, mandarin, lemon zest, jasmine",
"image": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/peach-fragrance.png?v=1713286884",
"imageSecondary": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Nude_Peach.svg?v=1738015308",
"coreOnly": true
}
,
{
"name": "Floret",
"dataKey": "floret",
"type": "recovery",
"description": "Floret - fresh, floral, rose, gardania with earthy sandalwood",
"image": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/floret-fragrance.png?v=1713287368",
"imageSecondary": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Floret.svg?v=1734011599",
"coreOnly": false
}
,
{
"name": "Vanilla suede",
"dataKey": "vanilla suede",
"type": "recovery",
"description": "Vanilla suede - vanilla, jasmine, sandalwood",
"image": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/vanilla-fragrance.png?v=1713286884",
"imageSecondary": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Vanila.svg?v=1734011599",
"coreOnly": false
}
,
{
"name": "Fragrance free",
"dataKey": "fragrance-free",
"type": "recovery",
"description": "Fragrance free - for sensitive scalp",
"image": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/none-fragrance.png?v=1713286884",
"imageSecondary": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/no-fragrance.svg?v=1734011598",
"coreOnly": false
}
]
false
[]
[
{
"dataKey": "shine",
"image": "//staging.functionofbeauty.com/cdn/shop/files/Amplify_Shine.svg?v=1731441674",
"name": "Amplify shine"
}
,
{
"dataKey": "replenish-hair",
"image": "//staging.functionofbeauty.com/cdn/shop/files/replenish.svg?v=1733950541",
"name": "Replenish"
}
,
{
"dataKey": "anti-breakage",
"image": "//staging.functionofbeauty.com/cdn/shop/files/anti-breakage_4ad0f44e-74dd-45f3-8141-d1a55e082a3f.svg?v=1734035627",
"name": "Anti-Breakage"
}
,
{
"dataKey": "nourish-roots",
"image": "//staging.functionofbeauty.com/cdn/shop/files/Nourish_Scalp.svg?v=1731441675",
"name": "Nourish"
}
,
{
"dataKey": "curl-definition",
"image": "//staging.functionofbeauty.com/cdn/shop/files/define-curls.svg?v=1734035627",
"name": "Define curls"
}
]
[
{
"text": "Light",
"value": "light",
"description": "Minimal hold",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Light.svg?v=1741628725"
}
,
{
"text": "Flexible",
"value": "flexible",
"description": "Not too light, not too strong.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Flexible.svg?v=1741628725"
}
,
{
"text": "Strong",
"value": "strong",
"description": "Hold strong all day.",
"imgUrl": "\/\/staging.functionofbeauty.com\/cdn\/shop\/files\/Strong.svg?v=1741628726"
}
]
{
"stylingGoalDefault": ["anti-pollution","humidity-shield","smooth","anti-frizz","volumize"],
"fragranceDefault": "coco",
"damageDefault": "2",
"scalpTypeDefault": "normal",
"hairThicknessDefault": "medium",
"hairTypeDefault": "wavy",
"hairGoalsDefault": ["anti-frizz","hydrate","lengthen","deep-condition","fix-split-ends"],
"colorDefault": null,
"holdStrengthDefault": "flexible"
}
[{"property":"hairGoals","inputType":"button","quantityToSelect":5},{"property":"stylingGoals","inputType":"button","quantityToSelect":5},{"property":"hairThickness","inputType":"dropdown","quantityToSelect":1},{"property":"scalpType","inputType":"dropdown","quantityToSelect":1},{"property":"hairTypes","inputType":"dropdown"},{"property":"fragrances","inputType":"dropdown"},{"property":"holdStrength","inputType":"dropdown"}]
[]
We use cookies on our site to give you the best experience. To continue using our site, please accept cookies.