cruelty - free
Meet the ingredients in your formula
How We Function
We carefully review every ingredient for safety and performance. Our formulas are science-based and vegan, prioritizing naturally-derived ingredients in optimized dosages based on your hair’s needs.
Quality
Our innovative approach to beauty is to do more with fewer, targeted, high-performing ingredients, combined to work more effectively together.
Efficacy
Combining the best from nature + science, we deliver the most efficacious, personalized formula possible for your unique hair, skin, and body needs.
Safety
Every ingredient meets both US and EU cosmetic regulations, and each of our formulations are reviewed by an expert toxicologist.
Create ingredient-led beauty
Start with our quiz to create your fully custom formulas, crafted with high-performance, precisely-dose ingredients to match your unique hair needs. Choose your goals, fragrance, and colors.
Find my formula