SOS Haircare

First-of-its-kind Biotech Repair, made custom

The easiest way to shop custom haircare,
no quiz required.

SCIENTIFICALLY PROVEN, BACKED BY DATA

2x stronger hair  90% less breakage

BEFORE

AFTER

Results on wavy, highlighted hair

“This SOS Custom Repair saved my strands!  My hair feels so much healthier, my frizz in under control and spilt ends are banished. I can’t stop touching my soft hair.” - Jessica

BEFORE

AFTER

Results on highlighted, straight hair

“My hair feels so soft, nourished and hydrated after using SOS Custom Repair. The Leave-In Treatment is my go-to every time I was my hair.” -Yoko

BEFORE

AFTER

Results on curly, highlighted hair

“My hair walks into a room before I do. Which means I’m always looking to take care of it. With SOS Custom Repair I know my curls will stay hydrated and frizz-free even if I sneak in a few heat styling moments throughout the week.” - Brenda

BEFORE

AFTER

Results on colored, coily hair

“I love experimenting with my hair color which means I need to prioritize hair health. to prevent breakage. SOS Custom Repair is my secret weapon to keeping my coils healthy while I keep being me.” -Keturah

Patent-pending technology

Biotech Repair 101

Biotechnology uses cutting edge science to create more sustainable ingredient solutions to utilize limited natural resources and help reduce negative impact on our environment.

Our SOS Custom Repair is powered by biotech. How? Our bond-repair ingredients are extracted using a fermentation process and are 85% plant-derived and readily biodegradable.

CUSTOMIZE My Formula

Hair Damage 101

Do you heat style, brush, or color-treat your hair? If you answer YES to any one of these, then YES, you need damage repair.

Heat tool damage

Heat tool exposure increases the risk of hair becoming damaged, leaving hair vulnerable to breakage and dryness. Your custom repair formula is tailor-made by adding just the right dose of ingredients based off of the frequency which you heat style.

Mechanical damage

Friction caused by brushing and mechanical stress creates weak spots in the hair leading to breakage. Your custom repair formula is tailor-made by adding just the right dose of ingredients to strengthen and protect based off your mechanical damage score.

Chemical damage

Chemical treatments for color alter the hair's structure by opening its cuticle. Your formula delivers the necessary ingredients to help repair bonds that are damaged during coloring. High-lifted platinum blondes may require more of our ingredients compared to root touch-up brunettes.

Customize My Formula

STAR OF THE CLASS

Scientifically proven results: SOS Leave-In Treatment

Visibly transform your hair in one use. The SOS Custom Repair Leave-In Treatment boasts the highest concentration of Biotech Powered Repair for instant results combined with its lightweight, cream-gel texture and no-product feel.

6x less breakage
3x smoother hair
450° heat tool protection*

Learn More

Real Repair Stories, Real Joy

@lorenasad